I think that we now live in a time where people are culturally interactively savvy. And I think we are not the kind of people who want to have our entertainment given to us. I think we want our entertainment to be something we can manipulate and explore and pick up and look at from different angles and I think that video games are the kind of entertainment and art that behaves that way. SO it's not necessarily videogames changing the world, it's more that the world has arrived at a time when the medium of videogames is going to be the medium that is going to speak to people most powerfully.