The game industry is now in its golden age where every piece of it is, is growing. Uh, there’s still some very scary parts of the game business. Um, you know, if you look at mobile, the, the cost of getting a new user right now is actually higher than the cost, the average revenue that comes in from a user. And, so, that means that a lot of companies that are just average are going to go out of business. Uh, the same will be true for consoles. The, the cost of making these games is very high. The smaller and smaller group of, of companies, uh, is, is, are able to, to make these games like Grand Theft Auto V, uh, you know, you, you get couple hundred people working for five years on a game that may cost $250 million bucks. Uh, that, that’s a huge risk. Um, but they, they successfully launched that game and they, uh, sold 32 million copies. And, now, um, you know, they, they essentially made that investment back, uh, in the course of, uh, a day or so of sales of that game. Uh, so, now everything is, is profit for them. Uh, so, um, the console business, uh, uh, uh, you know, could get disrupted further, uh, by the entry of, of these new, modern app companies into, into the living room. And, uh, everybody thinks that will happen, and it hasn't happened in a big way yet.
