Games are fundamentally an art form that, in its ultimate manifestation, will be more powerful than books, and more powerful than movies in taking a message to people and not just informing them about that, not just persuading them through being told, but also letting people explore their own beliefs, explore the facets of those issues, in a way that ultimately should be far more convincing, far more...complete in what I'll call your conversion, or complete in your understanding of a topic than can ever be done in a linear medium. And so we're beginning to see it already, I think there's already some excellent examples of games that allow adults and children to explore the fabric of society in ways that are reflected back to them as good art does, and we'll see that power of games only increase from today, and ultimately it'll emerge, I think unquestionably, I think by far, the most powerful of the current primary mediums.
