Maybe you have all these next gen console at home. You play every day, and you pay your triple A title $60 per title. Uh, it's okay. This is your thing. But, there is so many players out there. And, so many different players to please. So, um, it's a lie to say that the average player is a man 35 years old. It's not true anymore. There are so many women, and kids, and parents, and grandparents. And, they just want to play. And, they just want to play with their kid, with their grandkid. And, for the others who don't have kids, we just want to play together. So, like I - I used to play Draw Something. Like, two years ago. And, it was a revolution for me. For the first time, we did a social mobile game uh, and everything was perfect. I was challenging my friends. And, they were - they were challenging me back. And, it was a cool experience. But, at the end of the day I have my PlayStation. And, so I can play with my - my PlayStation, my Xbox. I can do anything. I just have more choices. And, this is the game my market now.