I mean look, auteur ship is, is just a brand right? You know, it's like when you see a Spielberg movie, you know, like, okay well like, there's a reasonable expectation of quality there, there's, you know, I kind of know it's going to be, certainly at the very least incredibly competent, and at the very most, brilliant. Um, or sublimely brilliant. So there's, there's a bit of an expectation, there, there's a bit of a branding there, you know, when you, when you go to a, you know, a, a Wendy's you kind of know what you're getting. So it's, it's a brand, you know. And people see an Irrational game, or something that I've worked on, they kind of know certain things ahead of time, and they know whether they're going to, you know, whether they might be predisposed to like it or not to like it, and that could be a positive thing, or that could be a negative thing. You know, people could have played our games and hate them, you know. We would, we would be much better off if they never knew it was us, because maybe they'd try it, and they wouldn't have any preconceptions. But it's brand. At the end of the day.